05.21.08

Yes, I’m posting again! You might find this entertaining…

Posted in Questions and Comments at 5:12 am by loopster

I am really becoming a fan! Oh wait, that’s Facebook and Hubpages…

Speaking of HubPages (this might be entertaining for you, a seasoned veteran) I recently wrote a Hub called Affiliate Marketing Challenge - Can a Sale be made in 24 hours?
The idea was that I would start from scratch and choose (1) a product (2) keywords to promote with and (3) Run an ad. I chose a Clickbank product. The timeline for all this was 24 hours.

I enjoyed challenging myself to see what I could accomplish, and if I could get the process down quickly and make a sale. Check out the story for details (and entertainment)…

Anyway, I had another small brainchild today and invite your opinions/thoughts. Here goes (please be gentle)…

Heard of Cinco de Mayo? I’m considering doing a “Cincuenta de Mayo.” What is that? Well, I had to look it up, it’s May 50. The thought is to stretch my nerves even more and do 50 promotions. That could be 50 campaigns of 1 ad group, or 5 campaigns of 10 ad groups each, etc. I discuss the variations below. And, of course, log and describe it all for the world to see the craziness.

Here are the possible promotion variations:

• Pick 50 products, promote 5 groups of 10 different products across 5 different Search Marketing companies.
• Pick 10 products, promote each 10 across 5 different Search Marketing companies.
• For several products, use 4 keyword types ads: Broad (with negatives), Phrase, Exact Term, and a mix of the basic 3 types. This might cause a conflict so I would need to be careful. What I mean is that some search engines don’t allow the same Keywords with the same display URL to be displayed at the same time. This one might be tricky or even too tricky.
• I might consider doing some geotargeting. 10 different products across 5 different countries.
• Any variations you think should be tried or might be promising?

I have accounts with most of the Search Marketing companies you write about in “Affiliate Millions” pages 32 to 35. And novice experience with 2 of them.

More details:

• As far as Copy goes, I would do at least 2 splits, maybe more to find the winners. Yes, I promise to try and learn something, from you and others, about good copy.
• Choose decent Keywords that get at least 100 searches per day predicted. If I do phrase or exact, the Keywords will probably be longtail, at least 3 words but probably not more than 6 in a phrase.
• Would go for ad positions 1 through 5
• Get more involved in content ads
• You recommended Key Compete, I’ll take a look there to see if I can get some ideas on KWs others are using in various markets
• I would monitor very closely, especially the Broad Match campaigns which seem to me have great CTR but cost a lot and probably have lower conversions than long tails
• I’ll drop low CTR keywords after 24 to 48 hours
• I’ll say probably 2 or 3 days to see if Keywords are paying off. I’ll frequently monitor ads and see if I need to write some more splits
• After 3 days or too much spend with no or low return, I should have an idea of the winners, then I’ll start getting rid of the losers (pause them, save them to analyze later)
• Any thoughts or suggestions for things to add here?

What I hope to accomplish:

• Make money
• Learn about how different product categories perform
• Have greater exposure to different affiliate products
• Get experience writing good ad copy and with altering and improving ad copy in split tests
• Get experience with Google’s dynamic keyword function
• Learn more about keywords and the 3 types of keyword bid types
• Research more about competitor’s ads

My target is to start this soon, and launch on Memorial day…

Please share your thoughts oh generous one with great skills!

Loopster

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